WELCOME TO Paridox Cosmtics
Paridox cosmetics is a subsidiary of Tiwajo Industry Limited, a privately owned cosmetics company, offering its customers a unique and ultra-luxurious product collection, invigorating and enriching treatments for the skin and hair.
The products range from natural shower gels to bar soaps, body lotions and hair food. The company adopts high quality mindset in all its operations.
We hand-pick premium ingredients and with strict adherence to Kaizen (continuous
Improvements) of product formulations to ensure our sustainable success through the entire value chain.
Our products are effective; this provides a strong case for our products being the most sought after natural cleansing and hair growth formulas on the market.
Mission
Adopting as much natural ingredients to enhance one’s image through research, good manufacturing practices and excellent product formulation..
Vision
To be the number one company delivering beauty and hair care needs in any market category we operate in.
Quality Policy
Tiwajo Industry Limited is committed to the provision of consistent products that meets and exceeds the…
MRS IVY APPIAH
ABOUT THE CEO
The journey started in October 2007, two years after I had completed university with bachelors in Biochemistry. I have had the opportunity to work in a pharmaceutical establishment within these two years. Within this short period I found the system so routine and unchallenging. Graduate unemployment was all time high within this period.
The only antidote this unchallenging circumstance left for me was to BLAZE THE TRAIL thereby proving to fellow graduates without jobs that it is possible to make a living starting with a little capital and an idea.
By October 2007, I incorporated TIWAJO INDUSTRY LIMITED. By December 2007, I tended in my resignation and started out with the manufacturing of yogurt in sachets targeting school children in the eastern region of Ghana. I remember how we started with only 20 pieces of yogurt sachets on the first day and setting out into an unknown terrain. It was a feel of uncertainty at its best but, my only motivation was that I had burnt all the bridges behind me to prevent a re-track. It was a “FORWARD EVER” MARCH.
Three years down the lane, I won an award with the yoghurt in a national business plan competition organized by Technoserve dubbed BBB (Believe begin become). Not long in the same year, our nation (Ghana) was plunged by an electricity crisis. The lack of energy was quickly eroding the gains we had made as a business. I quickly had to re-strategize and launch into an area of business where storage will not depend on electricity. PARIDOX RANGE OF COSMETICS was the result.
At the moment we sell the paridox black soap shower gel and black soap (solid) in all leading supermarkets in Ghana, we export to the US, Canada, Nigeria, The Gambia etc. We started with only twenty bottles in our porch at home. We marketed the paridox range and then completely stopped the production of ice creams.
My message to the teeming youth of Africa is that the ideal lifestyles and opportunities we dream of is possible right here in Africa. All we need is a dint of hard work, self-discipline and determination to excel in any endeavor that comes our way. To the teeming graduate youth of Africa I say we must blaze the trail and get the under privileged in our society unto the bandwagon of Hope.
Serving as a conduit for hope, I have had to train several women and youth in enterprise development. I also speak voluntarily to various youth groupings on entrepreneurial development. I end with this quote: “Have the end in mind, and every day make sure you’re working towards it.”